Payroll Funding Canada (PFC) is a leading provider of payroll financing and funding solutions for staffing agencies and small businesses. PFC helps companies access immediate funds to manage payroll, ensuring smooth cash flow operations, particularly in industries with delayed payment cycles.
Payroll Funding Canada LinkedIn Marketing
Payroll Funding Canada LinkedIn Marketing Project
Client details
Client name:
Payroll Funding Canada
Location:
Ontario, Canada
Category:
Digital Marketing
Objective:
The goal was to leverage LinkedIn to target key decision-makers in staffing agencies and small businesses across Canada, raising awareness about payroll funding solutions and driving leads to PFC’s sales team.
PFC wanted to improve brand awareness and generate more qualified leads from Canadian businesses in need of payroll funding services. The main challenge was finding an effective way to reach staffing agencies and small businesses on a platform where decision-makers are active.
- Targeted LinkedIn Ads Campaign:
- We used LinkedIn’s target audience features to set the audience as “Staffing & Recruiting” to target the companies zero CFOs, CEOs, HR professionals, and finance managers in Canadian staffing agencies and small businesses.
- The campaign included both sponsored content and text ads with a clear call to action, driving users to a contact form landing page offering free payroll funding consultations.
- Content Marketing:
- To build trust and engagement, we worked with Payroll Funding Canada and developed a series of thought-leadership posts focusing on the pain points of cash flow management, delayed payments, and the benefits of payroll funding.
- Retargeting Campaign:
- A LinkedIn retargeting campaign was implemented to re-engage users who had interacted with PFC’s content or visited the landing page but had not yet converted.
Results:
- Increase in Lead Generation: The campaign resulted in a increase of qualified leads within the first three months.
- Higher Conversion Rates: The targeted messaging and clear call-to-action led to a boost in conversions compared to prior campaigns.
- Increased Brand Awareness: PFC saw a significant rise in brand awareness within its target market, with a increase in social engagement and a broader reach within the staffing and small business sectors.
- Cost Efficiency: The LinkedIn ads performed with a lower cost per lead compared to previous campaigns.
Client's Testimonial:
We have had a true pleasure working with Albert, Kishore and the Team at Tri-Media. They truly are a part of our marketing and sales team. They put our interests first, making sure that everything we do has the best possible results. We are pleased with the efforts and know they will continue to do a great job for us.
– Hunter Reid, President
Conclusion:
Through strategic use of LinkedIn’s targeting capabilities, content marketing, and personalized messaging, Payroll Funding Canada was able to significantly increase its lead generation efforts, connect with key decision-makers, and drive growth in a highly competitive market. This LinkedIn marketing campaign proved to be an effective tool for PFC’s long-term client acquisition strategy.