tmDMarketer™ is like an in-house, online marketing department.  Using a single web-based interface, you can plan and execute entire online marketing campaigns with ease: e-mail marketing, online surveys and contests. 

 

Tri-Media's closed-loop marketing practices, which have driven the technology behind our tmSuite™, can deliver the response rates that will provide the greatest Return on Marketing Dollar Investment. (ROMI). Here’s a summary of that process.

 

Know Your Customers.

 

As with most businesses, you probably have few customer data sources or data sources that are spread over various applications with little consolidation or single, intuitive view of your customers, their interests, what they want or expect from you, etc. 

 

The Database Management tools we utilized provide us the opportunity to gather all your existing customer data sources into a single, customizable database which can provide drill-down, dashboard views of your customers. Further, we can append 3^rd party data to augment the profile of your contact base that will enhance your communication and interactivity with them.

 

 

It is not enough to simply have a database of customers. This is where most marketers fail to increase their ROMI. Single marketing messages to a large group is a very hit/miss practice – as evidenced by the typical response rates received through mass mail campaigns.

 

To elevate your business communications to the next level and increase its responsiveness, we help you to understand which customers are your highest opportunity, which are at highest risk, which are most likely to refer, etc. 

 

 

Once your audiences are segmented into such categories, we can create specific messages that speak to those audiences directly – providing them higher value communications and earning higher response rates.

 

These messages are planned in advance, with relational marketing tactics – meaning that responses generated are tracked and initiate appropriately and increasingly specific response messaging. In effect, we create a virtual ‘conversation’ with customers based on stated preferences, response patterns, etc.

 

 

We utilize the tmSuite™ of Digital Marketing Technologies to power the online communication and marketing tactics that support and combine with our offline marketing practices to deliver cost-effective and proven solutions.

 

Our leading digital e-mail engine enables us to customize unique personal and targeted messages to individual or groups within your contact database, manage the messaging tactics (such as HTML presentations, direct response questionnaires, etc), track the response rates. 

 

Track and Benchmark Results.

 

Delivering these integrated digital solutions is only the beginning. With the advance tracking offered, each campaign produces high-level and individual response results that provide both benchmarks for future campaigns as well as valuable insight into customer response patterns by demographics, etc, which enables our strategists to continually evolve your message and marketing so that each new campaign is more targeted and generates even greater results. Benchmarketing results ensure that we are held accountable to promise of delivering higher and higher response rates with each campaign executed.

This practice has been designed and finessed over years of customer experience. We’ve created a science out of a very intangible item: Marketing. However, its execution is not as simple as it may sound. Utilizing the tmSuite™ of Integrated Marketing Technologies provides us a distinct advantage over in-house or other marketing firms: proven, existing technologies designed with one purpose: simplify the integration of online marketing with offline marketing messages with lower risks and greater response. 

The 3 products included in this suite are tmMailCast™,  tmContest™ and tmMailSurvey™. They can be deployed invidually or as a group to suit the unique needs of our clients and partners.