syn-er-gy n., 1. The interaction of two or more agents or forces so that their combined effect is greater than the sum of their individual effects. 2. Cooperative interaction among groups that creates an enhanced combined effect.

Tri-Media is an integrated marketing technologies firm – one that really understands how the integrated marketing communications (IMC) process works. That’s because we’ve been an IMC firm since 1986 with a focus on marketing first.

The integrated nature of our services creates marketing synergy. We begin with thorough research and detailed consumer information from which we build a strategic, creative and interactive plan to reach every market segment with a single, unified message.

Whether we’re using traditional off-line marketing tactics or online technologies, or both, we understand that true integration is based on constant improvement, testing, reading results and adapting and requires a broad understanding of the marketplace, consumers, distribution channels and their interaction.